The Human Creator Alliance is a member of the Content Authenticity Initiative (CAI)

Daniel Ryan Reiff
2 min readJun 19, 2023

We are thrilled to announce that the Human Creator Alliance is an official member of the Content Authenticity Initiative (CAI).

The Content Authenticity Initiative (CAI) is a group of media and tech companies, NGOs, academics, creators, technologists, journalists, activists, and leaders who seek to address misinformation and content authenticity at scale. Members include Adobe, Microsoft, Reuters, The New York Times, the BBC, the Associated Press, NVidia, Qualcomm, Canon, Getty Images, and many others.

The goal of the CAI is to promote the adoption of an open industry standard for content provenance and authenticity through cross-industry participation and collaboration with a comprehensive set of representatives from software, publishing, and social media companies, human rights organizations, photojournalism, and academic researchers to develop content attribution standards and tools.

As a member of the CAI, the Human Creator Alliance has direct support from the CIA team as we develop and implement our own open standards-based content authenticity feature integrations into our membership platform.

The CAI is creating an open, extensible approach for providing media transparency that allows for better evaluation of content provenance, focusing on the principles of privacy, accessibility, interoperability, simplicity, extensibility, and openness.

We are excited to be a part of this important initiative and look forward to future collaboration with the CAI team.

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